Purpose
Prevent misleading marketing that could harm clients or the profession.
Scope
- • All broker advertising, SEO and social media.
Core requirements
- Do not present broker services as direct air carrier services.
- Do not advertise empty legs as guaranteed departures.
Recommended evidence
- Marketing review checklist.
Examples of acceptable practice
- Clear labelling of empty legs as subject to change or cancellation.
Examples of problematic practice
- Fake urgency countdowns or fabricated availability.
Jurisdiction notes
- Advertising law and platform policies vary.
Related knowledge
Change history
| Version | Date | Note |
|---|---|---|
| 1.0 | 2025-01-01 | Initial public draft. |
This standard is educational and does not constitute legal advice. Members must comply with applicable law and regulation in every jurisdiction in which they operate.
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